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International Business · Northeastern ’29

Aarav Aher

Building at the intersection of markets, products and people.

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Studying
International Business, Northeastern
Focus
Supply Chain & Marketing
Based in
Boston, MA · --:--ET
Looking for
Email me about Spring 2027 Co-op
Portrait of Aarav Aher in a navy blazer, in a bright multi-storey atrium

About

As a second-year International Business student at Northeastern University, with a concentration in Marketing and Supply Chain Management and a passion for entrepreneurship, global markets, and social impact, I am committed to building experiences that create meaningful change. I thrive on taking initiative, excel at working across cultures and industries, and bring drive to everything I pursue. With a foundation in international business and a focus on continuous growth, I’m eager to leverage my skills to make a difference and build something worthwhile.

Mumbai → Boston

Education

  • Northeastern University

    BS International Business, Supply Chain & Marketing · May 2029

  • University of Glasgow

    Semester Study Abroad

  • Hiranandani Foundation International High School

    Subject Topper

02Work

Selected work

Three roles where I helped a product or a brand reach a new market, from the first research to units sold.

Case study 01

PlannrAI

Co-Founder & DeveloperBoston, MAJan 2026 – Present

An AI-powered day-planning app built for college students.

Visit plannrai.in(opens in a new tab)
active beta users
50+
students on the waitlist
~100
Home: plan my day
Day planner
Goals and AI strategies
Donna, the AI chief of staff

The situation

College students juggle classes, clubs, jobs and deadlines, and most planners leave them to stitch it all together by hand. PlannrAI uses AI to turn that into a realistic plan for the day. I co-founded it in January 2026 and own both how it’s built and how it reaches students.

What I did

  • Built and developed the core application, contributing directly to product architecture and technical implementation.
  • Leading all marketing and sales efforts, including go-to-market strategy, user acquisition and brand positioning.
  • Launched beta testing with 50+ active users, with interest from about 100 additional students ahead of wider release.

Skills

  • Product
  • GTM
  • User Acquisition
  • Brand Positioning

Case study 02

Skillmatics (Gouda Games)

Marketing & Strategy InternMumbai, IndiaMay – Jul 2026

Took an adult party-games brand from online-only into physical retail in Mumbai.

units in one day, a company record
301
retail locations identified
20+
units sold at All You Can Mumbai
100+

The situation

Gouda Games, Skillmatics’ adult party-games brand, had only ever sold online. Summer 2026 was its first move onto physical shelves in Mumbai, where placement, pricing and store format decide whether a game gets picked up. I joined the marketing and strategy team to help make that launch work.

What I did

  • Led a retail distribution initiative to establish Gouda Games’ first physical presence across stores in Mumbai, identifying 20+ optimal retail locations and developing product placement and pricing strategies across multiple store formats.
  • Represented Gouda Games at the All You Can Mumbai event, driving direct sales and moving 100+ units on the ground.
  • Conducted market research for two new product launches and prepared and presented GTM documentation to the Founder and CPO.
  • Contributed to a record-breaking sales day for the brand: 301 units sold in a single day, the highest in the company’s history.

Skills

  • Retail Distribution
  • Pricing
  • Market Research
  • GTM
  • Event Sales
Furbitz India go-to-market strategy
Content deck: reels, carousels and statics

Case study 03

Celona Inc.

International Business InternBay Area, CAApr – Jun 2024

Market research across six countries ahead of a global expansion.

markets analyzed
6
leaders presented to
20+

The situation

Celona was preparing to expand beyond the US and needed to know which international markets to prioritise. I joined the international business department to research six candidate markets across four regions and turn the findings into something leadership could act on.

What I did

  • Joined the international business department ahead of the company’s global expansion, conducting primary market research across 6 target markets.
  • Synthesized competitive, regulatory and demand data into a comprehensive foreign-market analysis.
  • Presented the analysis to the CEO and 20+ leaders across international business and marketing.

Skills

  • Market Research
  • Competitive Analysis
  • Regulatory Research
  • Executive Presentation
Presenting the foreign-market analysis
Six-market analysis deck

Markets researched

  • Mexico
  • Japan
  • Saudi Arabia
  • Turkey
  • United Kingdom
  • Malaysia

03Also

Other experience

04Index

Projects, writing & coursework

01

SiteSmith (opens in a new tab)

Studio · Co-founder

Websites that move at the speed of your idea.

A Mumbai-based, AI-powered web design studio I co-founded with two friends. We build custom websites for personal brands and small businesses, fast and with no middlemen: clients work directly with the three of us from direction and design through to delivery.

SiteSmith homepage: ’Websites that move at the speed of your idea’ over a mechanical keyboard
02

BasisPoint Insight (opens in a new tab)

Writing · Published author

“Portugal Were Held by a Failure of Service, Not Their Captain”June 2026

Published author at BasisPoint Insight. My piece on Portugal’s 1–1 World Cup draw with DR Congo argues the result came down to a midfield that failed to create chances, not to Cristiano Ronaldo.

Aarav’s BasisPoint Insight article on Portugal’s 1–1 draw, with a photo of Cristiano Ronaldo and his byline

Coursework

Northeastern University

  • Business StatisticsAnalytics
  • Supply-Chain ManagementOperations
  • Decision Making in Developed and Emerging MarketsInternational business
  • Financial ManagementFinance
  • Introduction to MarketingMarketing
  • CommunicationCommunication
  • InnovationEntrepreneurship

University of Glasgow · Study abroad

  • Principles of MicroeconomicsEconomics
  • Rhetorical Devices in EnglishCommunication

Simulations

  • Market-Entry SimulationStrategyCompleted
  • Supply-Chain Management SimulationOperationsCompleted

Run through D’Amore-McKim School of Business, Northeastern.

More about me

05Off the clock

Life outside work

Football

The pitch

2023 – 2025 · India

Competed in a national-level tournament in India, representing my club at the highest competitive tiers in the country. Led the club team to a third-place finish in the state league, coordinating tactics and player development.

State league finish
3rd
In action for Maharashtra Oranje FC
Medals from football and school competitions
7–0 vs Thane – Sri Ma FC, U17 Youth League
3–1 vs Thane City FC, U17 State League

Photography

Through the lens

Ongoing

Photography is how I slow down and notice things. A few of my favourite frames.

Milky Way over Joshua trees
Taj Mahal, Agra

Service

Asha Foundation

2022 – 2024 · Volunteer Educator

Taught 50+ underprivileged children over two years, delivering structured lessons to build foundational academic skills and improve access to education. Worked with NGO leadership to develop lesson plans tailored to students at different ability levels.

Children taught
50+
Teaching session, Asha Foundation
Volunteers and students, Asha Foundation
  • Formula 1
  • Table Tennis
  • Watches
  • Photography
  • Investing
  • Gaming